digital connections We’re using digital technology to improve everything from entertainment to healthcare to consumer fi nance. In 2006 we generated $4 billion in revenues associated with digital connections. Our entertainment business is the most visible example of the impact of digitization enabling the distribution of content across multiple media to capture new users and new revenue streams. NBCU’s iVillage, one of the nation’s most successful online destinations for women, is an exciting new digital property that is helping us drive growth. By 2009, we project our application of digital technologies will reach $8 billion through entertainment, diagnostics, banking and the digitization of health records. By 2011 there are projected to be 500 million mobile video subscribers worldwide 16 ge 2006 annual report
The world capital markets have access to more than $2 trillion global liquidity We’re tapping into liquidity to create investor value in a new era of strong global capital markets. GE’s focus on execution and fi nancial discipline helps generate cash fl ow for reinvestment, and provides the strategic framework to evaluate acquisition, divestiture and partnership opportunities. In 2006, GE’s Aviation Financial Services (AFS) business sold 41 aircraft to Genesis Lease Ltd., which specializes in airplane leasing. GE tapped into the global capital markets by taking an 11% stake in Genesis’ initial public offering, which raised $641 million on its fi rst day as a public company. Harnessing the power of the global capital markets, GE can con- tinue to manage and strengthen its portfo- lio of assets to drive growth. ge 2006 annual report 17
Previous Page Next Page