GE Money GE Money is a leading provider of credit and banking services to consumers, retail- ers and auto dealers in countries around the world, offering financial products such as private label credit cards, personal loans, bank cards, auto loans and leases, SEGMENT PROFIT (In $ billions) 2005 2006 3.5 mortgages, corporate travel and purchasing cards, debt consolidation, home equity loans, credit insurance, deposits and other savings products. 3.1
Execution & Financial Discipline For decades, GE has unleashed the power of its processes to drive profi table growth. Our reputation for operational rigor is as much a key to our future as it is a legacy of our past. Beyond merely maintaining an unrelenting focus on financial discipline and execution, we are enhancing these capabilities, measurable through key metrics such as operating profit margin and return on average total capital (ROTC). GE is enriching its services capabilities across businesses and focusing on product innovation to expand individual margin rates by as much as 30%. These efforts together with overhead cost reductions and high-return business investments have increased ROTC, positioning us to reach our goal of 20% by 2008. OPERATING PROFIT MARGIN RETURN ON AVERAGE TOTAL CAPITAL (Excluding Pension) 2004 2005 2006 2007* 2004 2005 2006 2007* (%) 13.5 14.8 15.2 ~16.2 (%) 16.2 16.6 18.4 ~19.0 *Forecast *Forecast 24 ge 2006 annual report
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