Table of Contents
Digital Subscription Best Practices
- The Meter vs. The Paywall 33 free
- Optimizing the Engagement Funnel 44
- Key Decision Areas for Metering 88
- Key benchmarks 99
- Understanding Market Penetration 1111
- Measuring User Engagement 1212
- Summary 3434
- Appendix: Marketing Examples 3535
- Digital subscription splash pages 3636
- Frictionless Conversion Process 3939
- ‘Stop’ messaging and experience 4040
- Content-specific ‘stop’ messaging 4141
- Digital house ads 4242
- Door Hangers 4343
- Outdoor Ads 4444
- Single Copy Inserts 4545
- Buckslips 4646
- Year-round holiday promotions 4747
- Seasonal Promotions 4848
- Flash Sales 4949
- Content-Specific Promotions 5050
- Marketing Plan 5151
- Key marketing messages 5252